It all begins with an idea

The Australian Prosperity Institute (API) is an independent, progressive policy institute dedicated to reimagining what prosperity means for Australia in the 21st century. Founded on the belief that prosperity must be measured not just in economic growth but in equity, justice, and sustainability, API works to shape the national conversation with clarity, courage, and vision.

At its heart, API is a place where ideas meet action. We publish Bulletins, which offer timely insights into urgent challenges, and Briefs, which set out enduring frameworks for long-term reform. Through these publications, API brings evidence-based research and lived experience together, translating complexity into clear, actionable solutions. Our aim is not simply to analyse policy but to inspire change: in parliament, in workplaces, in communities, and around kitchen tables across the nation.

API’s work is grounded in three core commitments:

  1. Equity and Justice – advancing policies that reduce inequality, recognise the rights of Indigenous peoples, and expand opportunity for all.

  2. Sustainability and Stewardship – supporting a fair and rapid transition to a clean economy that protects Country, climate, and future generations.

  3. Democracy and Participation – strengthening democratic institutions, transparency, and public engagement so that prosperity is shared and accountable.

The Institute is led by Editor-in-Chief Jesse J. Fleay, a Global Citizen and United Nations advocate with a track record of shaping debates on Indigenous rights, constitutional transformation, and international governance; and Director of Media and Strategy Ethan Urch, a podcaster, truth-teller, and craftsman of both media narratives and wooden ships, who ensures API’s message resonates widely and deeply. Together, they bring a rare combination of intellectual depth, moral clarity, and creative communication to API’s mission.

API’s role is not to echo the talking points of vested interests but to challenge them. We ask difficult questions: Who really benefits from our current economic arrangements? What kind of Australia do we want to build for future generations? And how can prosperity be defined in ways that reflect justice, sustainability, and human dignity?

We also invite collaboration. While we maintain editorial independence, API welcomes contributions from researchers, community leaders, and advocates whose work aligns with our mission. Proposals for new Briefs, commentaries, and projects are considered by our Editor-in-Chief to ensure they reflect the Institute’s high standards and long-term vision.

The Australian Prosperity Institute is more than a think tank. It is a platform for progressive ideas, a forum for debate, and a catalyst for change. We believe that by rethinking prosperity, we can unlock Australia’s potential: building a nation that is fairer, stronger, and more united.

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  • Jesse J. Fleay

    Co-Founder & Editor-in-Chief of Research and Policy

    He leads the Institute’s intellectual direction and curates its major contributions to national policy debates. A writer, researcher, and advocate with a national and international profile, Jesse brings a distinctive voice that blends rigorous analysis with moral clarity, grounded in both lived experience and global engagement.

    Email: australianprosperityinstitute@gmail.com

    A man with a beard and dark hair, wearing a jacket with a fur collar, sitting alone in an auditorium filled with people, some of whom are clapping.
  • Ethan Urch

    Co-Founder & Executive Director (Media & Strategy)

    He leads the Institute’s communications, storytelling, and public engagement. With a unique blend of creativity, technical skill, and ethical clarity, Ethan ensures that API’s research and policy vision reach audiences across Australia and beyond.

    A man with a beard and brown hair smiling, standing inside a legislative chamber with a wooden podium and several flags.